Okay, it's not hard like childbirth, or walking barefoot on Legos, or teaching a teen to drive without losing your mind. But still hard.
Actually, it's only good, relevant blogging that's hard. Anyone can make a blog, throw up pretty pictures day after day, and call it it a day. But most of the bloggers I know really want to make a difference, start conversations, have some fun, be creative and delve a little deeper into issues that are important to them. And that's hard.
One of the hard things is that you sometimes feel like you're talking to yourself. Some of the "big" bloggers get a lot of traffic and feedback, but most of us scrape by and aren't really sure what people think of what they're doing.
Jennifer Fulwiler had this conversation at the National Catholic Register, as to why there weren't any Catholic mom blogs on a "top 100" list of mom blogs. There was a lot of speculation about what makes a good blog.
For a blog to be good, there are a few things, in my opinion, that really help. You need good writing. Yeah, you have to make it pretty and "eye candy" is important, but if your blog doesn't say anything, and say it well, people won't come back. Unless it's just daily funny pictures of cats, and there's enough of that on the internet.
You need a strong point of view.
You need to be creative and motivated.
You need to be do it day after day...after day after day....Without fresh stuff on a regular basis, you lose your audience.
You have to be patient. It takes a looooong time to build up a following, and even then, you have to work hard at keeping them.
What makes a good blog? If you're a reader, what makes you come back? If you're a writer, what helps you keep it fresh and relevant?