I first saw this story in Mental Floss magazine, and am just fascinated! The men, "sapeurs", are ordinary guys who use fashion, style, elan, as a way to lift the spirits of their countrymen in the Congo - a place where most people know little but war and strife.
These well-dressed gentlemen aren't African big men slapping each other
on the back to celebrate just-consummated deals. They're Congolese
everymen—taxi drivers, carpenters, gravediggers—assembled here on this
sunny Sunday afternoon because they're what locals call Sapeurs, men who
believe in the uplifting, redeeming, beatifying effect of dressing
well. (Read more: http://online.wsj.com/article/SB10001424053111903927204576574553723025760.html#ixzz1ovOOdL9l)
Enjoy the photos as well:
site with great photos.