"Something important" and babies in the backseat

Apparently, we Americans can't seem to remember we have kids in the backseat. Eight kids have died of heatstroke in August alone in this country, all because someone left them in the car - sort of an "oops". In order to combat this idiocy, the government has started a "Look Before You Lock" campaign. One of the tips of the campaign is to put something important - something "you need" - in the back seat with the kid - like your cell phone or briefcase. Hey, you won't walk away without that cell phone, will you? No! Grab that iPhone and don't forget your baby!

Uh, isn't your kid something you need...something important? Sweet Jesus, have mercy on us.

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